Know what your marketing is doing. Every channel, every morning.

Ads, social pages, Google Business Profile and your website in one overview, refreshed daily and read out in plain English, so you can see what is working without opening six tools.

Solstice Swim

Is the ad spend working?

Holding up1Last 30 days · vs previous 30

Ad spend

$16,245+14.0%

14 Aug12 Sep

Leads

974+32.0%

14 Aug12 Sep

Cost per lead

$16.68−11.0%

14 Aug12 Sep

Which channel is bringing customers?3

Paid channels

Channel	Leads	Cost per lead	Share of leads
Meta Ads	612	$14.20	63%
Google Ads	287	$22.90	29%
TikTok Ads	75	$31.40	8%

1
A verdict, not only a number
Each question opens with a plain call, on track, watch or off track, judged against your own targets.
2
Always against last period
The dashed line is the previous 30 days, so a good month and a seasonal month never look the same.
3
Channels side by side
The same figures the platforms report, lined up so you can see where customers really come from.
4
What to do next, written down
A short read of the week in plain English, from your brand’s numbers rather than a template.

Paid and organic, in one place

Connected once by your agency. Refreshed every morning.

Meta Ads
Google Ads
TikTok Ads
Google Analytics
Instagram
Facebook Page
Google Business Profile

The Monday briefing

The week, read for you, before your first meeting.

Every Monday morning, a short written read of last week lands in your inbox: what moved, why, and the two or three things worth doing about it. Open the overview when you want the detail behind a sentence.

Written from your brand’s own numbers
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Your week at Solstice Swim

Monday 14 September · 06:00

Leads are up 18% and Meta is doing most of the work.

You had 241 leads last week against 204 the week before, on almost the same spend. Meta’s cost per lead fell to $13.80, its lowest since June, while TikTok’s rose for a third week.

Leads: 241 +18%
Spend: $3,904 +2%
Cost per lead: $16.20 −13%

What to do this week

1Move $400 from TikTok to Meta’s summer-sale campaign, where a lead costs half as much.
2Refresh the two Google ads that stopped earning clicks on Thursday.
3Reply to six new Google reviews; three mention slow delivery.

Know what your marketing is doing. Every channel, every morning.

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A verdict, not only a number

Always against last period

Channels side by side

What to do next, written down

Paid and organic, in one place

The week, read for you, before your first meeting.

Your agency has already set you up.